Københavns Universitet Nørregade 10 København +45 93565181 morten.have@adm.ku.dk https://www.ku.dk Acquisition of a unique branding process for The Natural History Museum of Denmark. The Natural History Museum of Denmark is undergoing a transition from being 3 small regional museums to a museum of international standard. In the years to come the museum will build a new museum for +1 000 000 000 DKK. To match the new buildings and coming exhibitions the museum must develop a new brand and a new shared identity. First step in achieving this is a unique brand platform based on values shared across the museum. To develop the brand platform and assist the museum in running a branding process, we seek assistance from a consultancy agency with extensive experience in these matters. With ambitions of becoming a world known brand we need an agency who have worked with natural history museums and national museums across the world. Furthermore experience from similar processes in major European, Scandinavian and Danish museums is must. Since we are both a university museum and a national museum, experience from both kind of museums is a necessity. 750000.00 The Natural History Museum of Denmark is undergoing a transition from being 3 small regional museums to a museum of international standard. In the years to come the museum will build a new museum for +1 billion DKK. To match the new buildings and coming exhibitions the museum must develop a new brand and a new shared identity. First step in achieving this is a unique brand platform based on values shared across the museum. To develop the brand platform and assist the museum in running a branding process, we seek assistance from a consultancy agency with extensive experience in these matters. With ambitions of becoming a world known brand we need an agency who have worked with natural history museums and national museums across the world. Furthermore experience from similar processes in major European, Scandinavian and Danish museums is must. Since we are both a university museum and a national museum, experience from both kind of museums is a necessity. The branding process comprises 4 phases. Phase A. Study will involve a thorough analysis of the Museum's current situation. We will investigate the identity of the Museum, how it is positioned vis à vis it competitors and how it is perceived by the outside world. The internal perception of the Museum will also be analysed in this phase. What do the staff think are the Museum's strengths and weaknesses? What values do they believe are fundamental to the Museum and what potential do they see for the future? In Phase B. The Way Forward we will consolidate the material resulting from Phase A and transform it into specific core values. Continued discussion with the Museum's staff and management will be an important element of this phase: both to ensure that the core values are recognised by the Museum's staff and that there is real ownership of the values, so they are perpetuated in the next phases. In Phase C. Implementation and Phase D. The Way Forward we will translate the core values into concrete action. In these phases, the contribution of the consults will mainly involve a 100-day inspection at both management and staff level to examine how things are going in terms of compliance with the values. The Museum is looking for a consultancy agency, who have extensive experience of the process described above, and a corresponding track record, which proves that the results of the process can be translated into a brand platform and strategy. Given the Museum's special position as both a major museum of natural history and a university museum, we are looking for collaboration with consultants who, from previous work, have extensive knowledge of, and experience with 1) major museums (national museums), 2) natural history museums and 3) university museums. JWA have extensive experience from museums in Scandinavia, Europe and the United States, and have implemented branding processes for the Ashmolean at Oxford University, the Imperial War Museum, the Royal Academy of Arts, the National Gallery of Denmark, the Victoria & Albert Museum, University College London, the Natural History Museum in London, the British Museum, the Freer Sackler Smithsonian, the National Museum in Sweden. 2016-11-24 Jane Wentworth Associates London 750000.00 Klagenævnet for Udbud København 2016-11-24
See tender at TED: http://ted.europa.eu/udl?uri=TED:NOTICE:415724-2016:TEXT:EN:HTML