MA2542/12E - Deliver an Establishment Survey and Annual Surveys for an electronic measurement

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The Norwegian Broadcasting Corporation (NRK) Modern Times Group (MTG) and SBS Radio(SBS) (The Committee) are the owners of a joint measurement of radio use in Norway today (Radioundersøkelsen). The contract for Radioundersøkelsen ends on December 31st 2013.

Currently the Norwegian radio market is measured by a panel study using the TNS/Arbitron PPM technology. The panel size is 1000 persons in November 2011.

In addition a CATI study with 45 000 interviews is conducted in order to give local and regional stations listening data reported on daily reach only.

The Committee have issued three separate invitations to tender for different parts of Radioundersøkelsen at this time.

1. The Establishment survey and annual updates, for the initial design and annual maintenance of the panel part of the service. MA2542/12E
2. The Electronic panel measurement service, giving data with a granulation of 1 minute or less for radio usage for the largest stations. MA2541/12E
3. The CATI study giving daily reach for all stations. (In cooperation with Norsk Lokalradioforbund). MA2519/12E

The Committee invites suppliers to submit a tender for the following elements of the Service (The Service): 

1. A large scale Establishment Survey (ES) to be used as the basis for designing the panel and recruiting panel members for the Electronic Radio (audience?) Measurement service.
2. Yearly updates of the Establishment Survey (AS – Annual Survey)

The ES should have a sufficient number of respondents to ensure recruitment and maintenance of the Panel. The ES will be the basis both for describing the Panel weighting rims and also the source from which the Panel members are recruited. The tenderer should describe in detail the recruitment procedure and the use of the ES for designing and maintaining the panel.

The Tenderer must propose how the ES and AS should be designed with regards to

• representativeness of sample, regionally and demographically
  • response rates
    • fieldwork controls
      • frequency of fieldwork and reporting